Monthly Archives: January 2011
Life coaches help others through difficult life transitions and coach them on how to be successful in their personal and professional lives. It is a fairly intimate process that digs deep into one’s strengths,weaknesses and personal challenges that are holding them back from success.
The marketing challenge for life coaches is that they need to be able to convey their professionalism, build trust and connect with users online in order to gain them as clients. Creating a website or Internet TV Channel that uses video instead of just words can help create that personal connection that people are seeking.
Your website or Internet TV Channel should create a positive interactive experience that lets users know more about your services and what makes you unique from other life coaches. Here are just a few video ideas that will help you connect with people by using an Internet TV Channel:
-1:00 video bio on who you are, what area you specialize in and what makes you different from other life coaches
-:30 video clips of FAQ (i.e. what job is right for me? how do I create more balance in my life? etc…)
-:30 video clips of client testimonials or success stories
-:30 professional commercial about your company
-Pay per view workshops (live or recorded)
-Live or recorded shows that cover a particular topic each week
Have an existing website that you like? If you are satisfied with your website then that’s ok, because your Internet TV Channel can simply serve as a video gallery for your videos and your site will remain your site. Connect the two by posting a link from your existing site to your “Video Gallery” so that users can watch your videos plus, you can use the embed code provided in the gallery to feature one video on the home page of your existing site.
Have an existing website that you would like updated? If you are ready for a new website and/or would like some help upgrading your website, that’s great, because we can create an Internet TV Channel that will serve as your website and video gallery in one. Send visitors directly to your new channel, manage the media yourself and start interacting with your clients right away. Upload professional or amateur videos yourself or hire a professional videographer to help.
Already have professional videos? Great! Get more for your money by using the same video commercials you use for television or radio and post them on your Internet TV Channel. And, the best part is the system is 100% managed by you so you can update as often as you like at no additional cost. Double visibility and no extra fees are key!
Set yourself apart from other life coaches There is nothing more honest or more real than video. It allows the users to connect with you on a personal level that no other advertising piece can achieve. And, Internet TV Channels are a fraction of the costs of magazine ads or television commercials. Dump all the boring text and replace it with videos that showcase who you are!
Here is an example of other professionals that are using an Internet TV Channel to showcase their services:
RiGHT BRAiN MEDiA specializes in internet tv channels that showcase web and video content. For more information on internet TV channels, please call us today at 407.909.9718 or write me at firstname.lastname@example.org.
Written by: Erika Rossi-Raia, Right Brain Media