Has Social Media Helped Your Business?
Posted by erikaraia
Are you presently using social media? Is it helping grow your business? Do you have measurable results that support that? Social media is certainly a media that continues to grow and strengthen its grasp on our everyday lives.
I am a social media junkie. I use Yelp to check reviews of a restaurant before going and I am constantly exchanging news, photos and info with friends, family and colleagues on Facebook, Twitter, WordPress and Linkedin. I’ve dabbled in Digg, Reddit, YouTube and Stumbleupon.
I’ve met and talked with dozens of people that I’ve met through social media and most have been positive connections that have led to increased business.
Website Magazine has a great article in this month’s magazine that talks about social media and the conflicting reports on its level of success. On one hand you have the 2011 Industry Report from Social Media Examinar stating that “90 percent of more than 3,000 Web marketers say that social media is an important facet of their business today.” And, on the other hand you have ForeSee Results stating that, “on average, less than 1 percent of website visits come directly from a social media URL.”
So which is it? What do you think? Do you have a success story you would like to share?
Written by: Erika Rossi-Raia, Right Brain Media
Has Social Media Helped your Business?
Two separate reports on social media marketing were released this week with – on the surface, at least – what seem like diametrically opposite results.
According to the 2011 Industry Report from Social Media Examiner, 90 percent of more than 3,000 Web marketers say that social media is an important facet of their business today. Brand exposure was identified as the greatest benefit, with 88 percent of respondents citing it as a positive result of their social media campaigns.
Increased website traffic is another benefit (remember this when you get to the next paragraph), with 72 percent of the marketers claiming they gained traffic and subscribers through their social media efforts. Another advantage named by a high percentage of marketers was improved search rankings, gaining a 62-percent share of the response.
Then we have the research released by ForeSee Results, which states that, on average, less than 1 percent of website visits come directly from a social media URL. ForeSee surveyed 300,000 consumers on more than 180 websites across multiple industries to come up with that number, which sounds like an awfully poor return on a company’s investment of both time and resources.
Or is it? The ForeSee report also pointed out that while only 1 percent of visitors are coming to websites directly from social URLs, an average of 18 percent of visitors report being influenced in some way by a social media campaign, indirectly sending them to that site. That company’s ROI just got a whole lot better.
For the full article, click here: Has Social Media Helped Your Business? – Website Magazine – Website Magazine.
About erikaraiaDirector of Marketing Communications at RiGHT BRAiN MEDiA and Founder of Fasttrack Scouting
Comments are closed.