Monthly Archives: October 2011

Over 70% of people worldwide own mobile phones and that number continues to grow. No matter what device you are using (Droid, iPhone or Blackberry) the stats on mobile phone usage are astounding and the interest in mobile marketing is at an all time high.

In the 1st of my 3-part series on mobile marketing, I will highlight and define each of the most commonly used mobile marketing communication tools. In part two and three of my series, I will explore uses of each and examples of each.

What is mobile marketing? Mobile marketing is the method of marketing to users via a mobile device and currently includes the following communication tools:

• SMS Text Messaging–Short Message Service that allows you to send your marketing message directly to your subscribed users’ phones
• MMS Text Messaging–Multimedia Message Service that allows you to send audio, video or media directly to your subscribed users’ phones
• QR Codes–Quick Response Code that serve as visual hyperlink in which users can scan and view your marketing message directly on their phone; capable of displaying apps, multimedia, event invitations, vcard information and more
• MS Tags–Microsoft’s version of the QR Code which serve as a visual hyperlink in which users can scan and read your marketing message directly on their phone; capable of displaying apps, multimedia, event invitations, vcard information and more
• Mobile Applications–Marketing via applications that users download to further drive brand awareness
• Mobile Sites–Marketing via sites that render on a mobile device to connect directly with users on their phones
• Advergaming–Advertising via mobile games (3D interactive, casual or social networking) to deliver your brand
• LBS Services–Location Based Services that allow you to market to users based on their specific GPS location

Are you using mobile marketing to promote your services and products? Share your examples and insights here or join me again next week as we begin to focus on my three favorite uses: QR Codes, Text Messaging and Mobile Sites.

Written by: Erika Rossi-Raia, Right Brain Media